Over the last few
years, search engines have released many updates to their algorithms. These
updates add more rules on how webmasters should structure their websites for
building links. These updates actually touch on how webmasters and SEO Canberra experts can build all
incoming links and how they can use relevant anchor texts for all their
outgoing links. While these updates are important, one thing that has not
changed at all is on-page SEO. Every task that deals with on-page SEO benefits
a website in many ways. Yet, not so many webmasters use this effective strategy
to optimise their websites.
When it comes to
implementing on-page SEO, there are certain things a webmaster and search engine optimisation Canberra
experts must pay attention to in
order to boost their rankings, make off-page SEO easier for them and improve
their search traffic. The first thing to pay attention to is website speed.
Generally, online users expect a website to load within five seconds. If a
website loads slowly, online users are less likely to use the site. This is not
just at the moment of visiting the site, but also in future. In order to speed
up a website, webmasters must remove duplicate content that was inadvertently
posted on the site. This is crucial because such content tends to slow down the
indexing of a website.
Site speed is very
important because it affects rankings. In fact, it is estimated that if a page
takes more than one second to respond, this can yield a reduction of 7% in
conversions. Apart from speed, the second element webmasters must think about
is great content creation. Online users do not research businesses and
companies through advertisements. They prefer researching businesses and
companies through articles. Great content is the key to a thriving online
business, and an effective on-page SEO strategy is key to content
marketing.
For more information visit here #SEOPerth
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