The market that uses an electronic platform to promote or sell its services and product is called digital marketing.
Digital marketing is completely based on online marketing campaigns that
appear on the computer, smartphone, tablets and other devices, and it could be
in the forms of online video, display ads, social media posts and email as
well.
Due to the pandemic worldwide, people are thoroughly using this service, and
now digital marketing is empowered more. This is the era of digital marketing
where it became the basic necessity every once.
When did it come to light?
The word Digital Marketing came to light around the 1990s, and since the
2000s, along with increasing numbers of internet users begun searching for products
and services as per their need and then it changed the way of branding of the
product, business and service. Using technology for marketing as a digital platform
became boosting integrated into the market. In everyday life, people
increasingly started using digital devices instead of visiting physical department
stores or markets.
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