As block chain and digital currencies or
crypto currencies continue to fight among them for reputation and popularity to
gain more customer base, companies are researching to find new ways in
innovative technology from older problems and issues. Basic Attention Token
(BAT) was created in an aim to improve the outcome of digital marketing.
General
view about BAT
The Basic Attention Token uses the ethereum
block chain and a specialized web browser called brave browser. They use token as their mode of currency in the
brave platform and can make several advertising services to get benefited from
this.
The design is to exchange the tokens
between the user, advertisers, and publishers as a part
of reward system for doing their work. The concept behind this system is to get
the user attention which might sound unusual and crazy but the digital
marketing uses this trick to reach its customers.
How
BAT helps in working against malware
The creators of BAT are seeking many ways
to change the advertising strategy and make digital age more of malware free
content. But the disadvantage is users are inundated with ads and trackers and
they are subjected to face malware contents which are going in a fast and
powerful way.
These developers believe that BAT can help
them track the way that users interact with digital advertising content and
storing that information in a distributed ledger. BAT is the digital currency
which facilitates the entire process which is linked to attention value.
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